I am one of only 250 analysts in the world with this certification. The special thing here is that it was taught, mentored & marked by the greats, ‘Avinash Kaushik’ & ‘John Marshall’.

Executive Dashboard! A 3 minute read where every word has purpose. This is the most powerful business driver and the best tool to measure success for top level Executives.

Called the WAMM (Web Analytics Measurement Model) or DMMM (Digital Marketing Measurement Model). It forms the basis of all analysis and marketing work and applies to any website & any business.

Analysis of ‘TRAFFIC’ – a carefully selected acquisition KPI which answers to a very specific business objective.

Analysis of ‘CPA’ – a carefully selected acquisition KPI which answers to a very specific business objective.

Analysis of ‘Newsletter Signups’ – a carefully selected Behaviour KPI which answers to a very specific business objective.

A detailed sales analysis where ‘Purchases’ are plotted by the hour for every day of the week. It gave the ads-team and e-mail team much needed direction and doubled revenue.

High level ROI calculation for all Marketing efforts.

A Dashboard from old times. A lot of numbers but no analysis, no actions & no business impact. This is not analysis… this is a data-puke (as Avinash Kaushik calls it)

More data puke

Digital Analytics

Role
Head of Digital Media
Date
2016